Case Study

How RESG Doubled Their Conversion Rate

A sales system upgrade that transformed lead engagement and appointment attendance

50-60%
lead booking rate
95%
attendance rate
2x
conversions
4hrs
saved/rep/week
The Challenge

Before HumTech

Only 10-15% of leads scheduled appointments through manual outreach

Around 50% appointment attendance on a good month

Sales team wasting time on engagement outreach

No capacity for fast response times

"

We relied on our sales team for manual outreach. People don't seem to fully engage if they haven't had some form of conversation within a few minutes of their enquiry, and we just don't have a large enough team or budget to provide the necessary response times.

The Solution

After HumTech

Instant Response

24/7 conversational AI engages leads within minutes

Auto Booking

Appointments scheduled automatically, mostly out of hours

Task Automation

Manual admin tasks eliminated, freeing up sales reps

The Results

Transformation in Numbers

10-15% 50-60%

Lead booking rate

Most bookings now happen automatically, with the majority occurring out of hours when their team isn't even working.

50% 95%+

Appointment attendance

Sales team now arrives on Monday morning to calendars pre-booked with warm leads who actually answer.

2x

Conversion rate

Conversion rate doubled without amending ad spend. The impact of 24/7 conversational services exceeded all expectations.

4 hours

Saved per rep per week

Front-end intervention alone saves 4 hours weekly per sales rep. Additional automation savings meant ROI was achieved very quickly.

"

Having focused, high level AI directors available every week to analyse our business like it's their own. We don't think about AI anymore or look at our competitors, as we're demonstrably miles ahead of them. The 'hands free' aspect of the service is vital to us too.

Innovation and market share are really important to us, and this relationship has guaranteed longevity for the business.

Jessica Director, RESG UK — the UK's top rated Energy Grant Advisor

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