Our revenue engine transformed lead conversion, marketing outcomes and output per unit of time
Bookings now happen automatically, with the majority occurring out of hours when their team isn't even working.
Sales team now arrives on Monday morning to calendars pre-booked with warm leads who actually answer.
Conversion rate 3x in 8 weeks.
Front-end intervention alone saves 10 hours weekly per sales rep.
Advanced martech and multivariate testing drove down the cost of acquiring each new customer by 50% within the first quarter.
Having a focused, AI team available every week to analyse our business is invaluable. We don't think about AI anymore or look at our competitors, as we're demonstrably miles ahead of them. The 'hands free' aspect of the service is vital to us as a busy agency scaling rapidly.
Innovation and market share are really important to us, and this relationship has guaranteed longevity for the business.
Jessica Director, RESG UK — the UK's top rated Energy Grant Advisor
Only 10-15% of leads scheduled appointments through manual outreach
Around 50% appointment attendance on a good month
Sales team wasting time on engagement outreach and manual admin
No capacity for fast response times
Poor sales methodology and SOP
Zero martech for multivariate testing and statistical analysis.
Instant Response
24/7 conversational AI engages leads within seconds
Auto Booking
Appointments scheduled automatically, mostly out of hours
Task Automation
Manual admin tasks eliminated, freeing up sales reps
Martech
Latest AI marketing strategies for creatives, copywriting and advanced multivariate testing
Business Clarity Dashboard
A custom module to display all vital KPI data in one place
How we optimised Kick's 6-page, 17-question sales journey to unlock multi-channel scaling and target £10M revenue.
17 questions across 6 pages. Every step was converting or losing prospects.
Conversion rate lifted from 17.06% to 22.05%. Every change backed by statistical significance.
Better unit economics meant each ad pound went further, so we scaled aggressively across channels.
Meta spend grew 26.3x to £296K/month. Google Ads added £117K/month. All profitable.
Mapped Friction Points
Tracked micro-conversions across all 6 pages to find the biggest drop-offs
Clarified Value Propositions
Addressed objections before they surfaced and refined messaging at each step
Tested Systematically
Prioritised high-impact changes backed by statistical significance testing
Scaled With Confidence
Validated improvements held at higher traffic before increasing spend
6-page, 17-question sales journey with multiple drop-off points
17.06% conversion rate with significant revenue left on the table
Unit economics limited ad spend scaling
Modest £11K monthly Meta spend, no multi-channel diversification
No systematic testing framework to find and fix friction
29.25% Conversion Lift
From 17.06% to 22.05% through systematic testing
26.3x Meta Scaling
Ad spend grew from £11K to £296K monthly, all profitable
Multi-Channel Expansion
Added £117K monthly Google Ads from improved unit economics
7-Figure Revenue
On track for £10M by year-end
Scalable Framework
Repeatable optimisation system that compounds with growth
Get in touch to discover how much revenue you could be leaving on the table.
"Do the best you can until you know better. Then when you know better, do better."
— Maya Angelou
